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L Catterton Creates Elevate Beauty

Former StriVectin exec to lead new fund that will invest in early-stage beauty businesses.

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By: Lianna Albrizio

Associate Editor, Happi

Private equity firm L Catterton is reportedly tweaking its beauty strategy.
 
The firm—which has invested in The Honest Company, Oddity and Nutrafol, to name a few—recently launched Elevate Beauty, a unit developed within its growth fund dedicated to investing in early-stage beauty businesses.
 
L Catterton’s growth fund is reportedly investing between roughly $15 million to $125 million per deal, according to reports.
 
Past-president of L Catterton-backed skincare brand StriVectin Cori Aleardi will lead Elevate Beauty.

Elevate Beauty will be the hub for Dibs Beauty, Irene Forte Skincare and Eighth Day, which was recently awarded a new patent for its skincare technology.

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